Tuesday, October 13, 2009

NO FTC SAFE HARBOR ON Medifast FALSE ADVERTISING 13-Oct-09 11:05 am Medifast is on the WRONG side of the FTC

Medifast is on the WRONG side of the FTC.

Medifast Internet advertising is in violation of the new FTC guidelines.

FTC Paid To Review Products Online- New Guidelines
http://ftc.gov/opa/2009/10/endortest.shtm

Medifast continues to promote FALSE ADVERTISING through banner ads and the use of "independent" websites promoting Medifast claims.

This Medifast False Advertising Misleads the Public Consumer.

Medifast Scientific Advisory Board are Paid Consultants, including an advisor from Hershey's Chocolates.

Medifast internet banner ads consistently state 20,000 doctors (implying today) recommending Medidast is misleading and FALSE ADVERTISING.

Fact: Today there are less than 200 active doctors.

John Hopkins Study is a PAID and STALE study by Medifast.

John Hopkins says NO to Medifast.

Take Shape For Life websites consistently make claims of a "John Hopkins" study.

Visit the John Hopkins Weight Management Center website and search for Medifast.

You will find nothing:

http://www.jhsph.edu/weight/

But Medifast websites and advertising imply John Hopkins endorses and is recommending Medifast.

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